McLuhan’s
Tetrad of the Cloud
The cloud application is an emerging
technology that has provided a mobile platform to allow users to expand their
work beyond an office or school as well as providing access to personal content
from many devices. It has reshaped the structure of productivity in a way that
has impacted many lives on different levels.
In this blog, I will use the McLuhan’s
tetradic approach in accessing the cloud application. McLuhan’s tetrad is a
remarkable tool to assist one in developing a futuristic view that can
anticipate emerging and future technologies. The nature of the tetrad is based
on four quadrants that are not sequential but rather occurs simultaneously
(Thornburg, 2013e). Aspects of the McLuhan tetrad are as follows:
•
What does the technology do
that is new or enhance?
•
What will the technology make
obsolete?
•
What does the technology
retrieve or rekindle from the past?
•
What will reverse from
technology or flip into?
David Thornburg
eloquently states that McLuhan’s tetrad “forces you to think about artifacts in
a new way, making you more aware of new technologies as they emerge” (Laureate,
2014f). This tetrad allows one to make informative decisions about technology.
Using the tetrad is helpful in determining if a technology will help students
learn more effectively as well budget wisely as you begin anticipating what
technology could possibly replace it. In addition, it allows us to be more
creative in the process of how to utilize technologies that will truly assist
in facilitating learning.
Enhances:
The cloud application enhances the
ability to access content at anytime from anywhere. Storing information in the
cloud give you virtually an unlimited storage capacity where third party
service provides backup and recovery solutions. Users are able to easily
switch devices and easily access content without having to save it on a
singular device in order to transfer information. In addition it promotes
social collaboration among others through sharing features in real time. This
is ideal for use in education...
Obsolescence:
With cloud access readily available,
the flash and hard drive becomes obsolete due to the lack of need for external
storage. Cloud applications, such as Google Drive, allow you to store
information online through a third party source that provides various platforms
and features and, in most cases, are free. Also, it obsoletes expensive
productivity software, such as Microsoft Office, because similar productivity applications
are available in the cloud where users can create various documents,
spreadsheets, presentations, and forms.
Retrieval:
The cloud application retrieves a
library organizational system for data and content online as well human social
interactions. Since the cloud allows for multiple users, it also brings back
group and collaborative effort from a distance.
Reversal:
The cloud application provides many
advantages and problem-solving solutions for companies and educational demands.
However, there are concerns in regards to the lack of privacy and
security. Many cloud applications are run by a third-party provider so it
increases privacy concerns.
References:
Dimensional Studios. (Producer). (2014).
Gorillaz & Madonna: Grammy awards [Video file]. Retrieved from
http://www.eyeliner3d.com/gorillaz_madonna_grammy_awards.html
Laureate Education (Producer). (2014f). David
Thornburg: McLuhan’s Tetrad [Video file]. Baltimore, MD: Author.
Thornburg, D. (2013e). Emerging
technologies and McLuhan's laws of media. Lake Barrington, IL: Thornburg
Center for Space Exploration.